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James Walter Thompson joined Carlton's company in 1868. Thompson quickly became their greatest salesman, obtaining the company in 1877 and renaming it the James Walter Thompson Enterprise. Realizing that he could promote more space if the business supplied the service of acquiring material for advertisers, Thompson employed website writers and artists to sort the main acknowledged Artistic Division within an advertising agency.

Media Companies comply with a structural hierarchy as found during the Inventive agency setting. The usual hierarchy is

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Media agencies were very first introduced with their key concentration being the transaction of media House additional successfully as opposed to mainstream advertising agencies, which had Formerly managed the entire process of media buying.